Control over Spelling, Grammar and punctuation errors in text.

Sensitivity and control over small spacing details in flowing paragraphs of text. This includes control over orphans, widows, rivers in justified paragraphs and the ragged right edge in flush-left paragraphs. This also includes the control over kerning, tracking and letterspacing.

Sensitivity and control of forms of typographic contrast. This includes the use of typographic contrast to create a hierarchy of messages within the text.

Sensitivity and control over readability and legibility of text. This includes sensitivity in selecting appropriate combinations of typefaces, point sizes, leading, and paragraph width to ease the reading of flowing paragraphs of text.

Sensitive and controlled use of typographic grids to structure and organize information. This includes the use of multi-column or modular grid systems for the presentation of type and images.

Craftsmanship and control over the final presentation of the piece. This includes the quality of the final printouts, the control over cutting, gluing, folding and final assembly of printed piece.

Control over sequencing or pacing of multiple panels to communicate an effective message. This includes the use of variation in the position or alignment of image of type elements based on a typographic grid (or grids) to enhance the audience's interpretation, understanding or experience of the message.

Sensitivity and Control over the combination of graphic, photographic and typographic forms. This includes the ability to select or create appropriate impactful images that relate to the content or concept within the message of the piece. This also includes the ability to find meaningful and visually pleasing methods for presenting both type and image together on the same page or panel.

Demonstrated ability to effectively use the design process. This includes the ability to research, identify and document the client, audience, context and message. This also includes the ability to generate multiple visual concepts and select the most appropriate concept based on meaningful objectives.

Sensitivity and control over the development and implementation of appropriate messages for the client. This includes appropriate denotative (literal) messages or visual concepts and connotative (suggested or associated) messages or visual concepts. This also includes the ability to deliver denotative and connotative messages with visual sensitivity, and with a level of professional visual presentation. Messages must be appropriate to both the client and the audience, and must also be appropriate to the context of the presentation of the message.

The ability to both present work with clarity in critique as well as the ability to participate and respond to other students work during critique. This includes the ability to think critically and think quickly when discussing student work. This also includes the ability to clearly describe or relate thoughts and ideas to the group. While actively listening is a component to this task it does not overtly demonstrate critical thinking.