Your objective in this project is to find what you consider to be a poorly designed brochure, research and identify the client, the product, service, or event being promoted, and the context in which this brochure is presented to its audience. Once you have completed your research and definition phase you must apply the design process to re-develop and redesign your selected brochure.

Upon successful completion of this project a student will be able to:

• Demonstrate the application of the design process in the context of your A252 Typography 2 class
• Demonstrate the ability to synthesize the knowledge gained thus far in your typography coursework into the context of a real-world communication project. This includes the demonstration of type hierarchy, controlling rivers, rags, orphans and widows, the application of a typographic grid, and appropriate use of typographic contrast.
• Demonstrate the ability to combine type and image in a small multi-panel format
• Demonstrate an understanding of sequencing or pacing of multiple panels to communicate an effective message

Students may either use Adobe InDesign or Quark Xpress to complete the project printed piece (i.e. use a multipage layout application.) There is no standard template for this project, students must consider and identify both the format and the typographic, graphic or photographic elements appropriate to the client, message, audience, and context. Please use the following series of steps to complete this project.

Outside of class, go to as many public locations as possible and collect lots of different kinds of brochures. Collect both well-designed and poorly-designed brochures. Collect as many as possible. Students will bring all of the brochures that they have collected and share them as a group to evaluate them. "Awards" will be given out to the students that collect the largest number of brochures. "Awards" will also be given for the best designed and the worst design brochure. Try and win as many "awards" as possible.
Consider visiting libraries, highway rest areas, museums, galleries, shopping malls and other public buildings to collect brochures.
Please do not collect any brochures that contain overtly offensive material (either images or text.) Please be respectful of your classmates and avoid any printed materials that might offend others. If you are unsure if a brochure is offensive, ask your instructor before presenting it in class.

From your collection select one brochure to redesign. Focus on selecting a brochures that does not seem to meet the communication needs of the client or their audience.

Research and identify the client or institution that generated the original brochure. Also research and identify products, services or events promoted, the audience(s) for whom it is intended and the context in which the audience will be presented with the final printed piece. Write a project definition statement that clearly defines all of these communication objectives. Use the following basic parameters when writing this definition statement:

• Approx. Word Count: 500-1500 words
• Set the text in 10 pt type. Use one of the following fonts: Arial, Helvetica, Times New Roman, Times. You can use either single-line spacing or double-line spacing.
• Include your full name plus "A252 Typography 2, Spring 2005" at the top of each printout.
• Check for misspelled words before you turn in your statements.
• Turn in a B/W photocopy of the original brochure with your written statement

Use the design process that you learned in your VC classes to solve the communication problems in redesigning your selected brochure. Use the original text found in the brochure you selected. (This means you will have to re-type the original text into the computer yourself.) Aside from the required use of the original text, you may replace the format, graphic elements, or photographic elements found it the original. The one exception to this parameter is that you must use the client's logo or identity mark if it is found on the original brochure. Keep in mind the following issues as you work through the design process:

• Consider alternate page sizes, folds or formats for presentation
• Consider the use of photographic imagery to enhance the message. Develop your own imagery for this project, or use the design process to brainstorm and select appropriate stock imagery
• Consider the use of graphic elements. Can you enhance the typographic or photographic message(s) through the use of graphic elements?
• Demonstrate the typographic knowledge and skills you have thus far gained in your typography classes (kerning, hierarchy, grids, orphans, widows, rivers, rags, etc.)
• Consider the audience for the communication piece. Is the formal arrangement of elements or the visual concepts appropriate to your intended audience?
• Consider the context in which the final printed piece is presented to the audience. Where, how, and when will the audience see the final printed piece.
• Consider the effect of the message on your audience. What behavior or action is the client seeking from their audience? Do you want your audience to fill out a form and mail it in, do you want your audience to place a phone call requesting more info, or do you want your audience to go online and visit a website?
• Consider the Client or institution which is transmitting the message. DOes the client have a certain reputation or identity established? Is that reputation appropriate to this message? Can you enhance the client's reputation or identity through the presentation of information on a brochure?