Please be aware
of the following expectations for the presentation of project
4 materials for critique. Students are expected to present
full-color mock-ups of their
final brochure designs. Students should printout their projects
on high quality color printer (no inkjet
printouts) then carefully cut their printouts using
an xacto blade, assemble or spray-glue sheets together in
order to get 2-sided printing, and carefully score and fold
down printouts to their final folded size. Pay particular
attention to the details of craftsmanship when assembling
your printouts for critique. You might want to consider practicing
with an extra set of color copies before you try and assemble
your final piece. Ragged or roughly
cut edges and misaligned folds are considered unacceptable
for professional presentation. Expect yourself to be
presenting this brochure as if you were a professional designer
(not just a student) and expect your professor to view your
work as if he were the actual client (not just a teacher.)
As a entry-level professional designer you can expect to bill
the client at a rate of $50-$75 dollars an hour. Be sure to
present work that represents this level of quality. Given
that billing rate, it is easy to accumulate hundreds if not
thousands of dollars of billable hours. Be sure that your
work is worth that much!
Consider the context in which the original brochure was found.
If the brochure was found in a box or slotted-container, then
the redesigned folded brochure should be able to fit back
into that into that same box or slotted-container. However,
the redesigned brochure can unfold into a different shape
or size than the original.
Be sure and bring the original version
of the brochure you selected to your critique. |
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