Pica Studio.
Focusing on clear communication, thoughtful planning, and engaging visual form, Pica studio produces work through a structured process and detail-oriented approach.
Based in Indianapolis, Indiana, Pica studio specializes in interaction design, information design, graphic design, and typography.
Pica studio is an independent design studio founded by John Chastain, a designer and developer with over 15 years professional experience in visual communication.
skills we use
Typography is the practice of setting or arranging type. But typography is much more than just the mundane process of arranging a bunch of letters together. When properly assembled, typography can provide a better reading experience, a meaningful tone of voice, or a refined beauty to letters assembled on a page.
Pica studio is passionately obsessed with typography. Knowledge of typography informs every aspect of Pica studio's approach, philosophy and creative output.
With over 10 years professional experience in website design and development, Pica studio seeks to create engaging online experiences implementing both rich, interactive content, and accessible semantic SEO friendly markup.
Pica studio focuses on intuitive interfaces and meaningful user experiences, regardless of technologies employed. Anticipating users preferences and expectations, and responding to users needs are key aspects to Pica studio's approach to interactive design.
Information architecture involves the labeling, organizing, and categorizing of content for websites, particularly large-scale sites with lots of content. Pica studio delivers site maps and wireframe documents, paper prototypes, and process flow diagrams to structure information published via the web.
Information design involves creating charts, graphs, maps, or diagrams which effectively communicate complex data quickly. Pica studio developes information graphics that reduce visual noise and enhance the meaning of important data within a given set of information.
A compelling visual identity is critical to establishing a successful business. Identities have become so common, that it is increasingly difficult to stand out in the marketplace. Pica studio focuses on understanding your business and developing your brand so that you can stand out from the crowd.
Pica studio creates visual identities for businesses and organizations, develops collateral identity systems and produces brand guideline documentation to assist in-house usage of identity elements.
With four years in-house experience in academic teaching, Pica studio is keenly interested in design education. Aside this teaching experience, Our Studio is also dedicated to continuously expanding our own knowledge through learning new technologies, new methods, processes and skills.
Having had the opportunity to study under some of the most important designers of the late 20th century including Paul Rand, Wolfgang Weingart, and Armin Hoffman, Pica studio's process and approach toward creative output has been significantly impacted by their influencial work.